Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new offerings in Ad Manager and DV360 for programmatic audio buyers and sellers. This is the first time Google is providing programmatic sales capabilities for audio publishers in Ad Manager.
At WWDC, Apple announced several major privacy changes coming to its software. Prior to WWDC, the ad-supported app ecosystem had braced itself for the possible elimination of Apple’s ID for Advertising (IDFA) which served as the universal ID for cross-app ad tracking and targeting. Instead, Apple announced it will continue supporting IDFA but will require users to opt-into IDFA in each app