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iGDPR: Apple's New Privacy Rules

At WWDC, Apple announced several major privacy changes coming to its software. Prior to WWDC, the ad-supported app ecosystem had braced itself for the possible elimination of Apple’s ID for Advertising (IDFA) which served as the universal ID for cross-app ad tracking and targeting. Instead, Apple announced it will continue supporting IDFA but will require users to opt-into IDFA in each app